Here's a clever marketing scheme that actually gives out something useful to a community: Ronseal UK's Project Playground. On Facebook, Ronseal UK is running a competition for schools. Whichever school playground in their photos gets more Facebook "Likes" wins a £30000 playground makeover.
Here's the official speil from Ronseal UK:
"We have teamed up with the market leader in play equipment manufacturing, Timberline, to give one lucky primary school or nursery in the UK the ultimate playground makeover. If you don’t currently have an outdoor play area or think your play equipment is in need of attention, we want to hear from you. With hundreds of schools suffering as a result of Government spending cuts your current playground may be affected. Whether it is tired and outdated or there simply isn’t enough to keep everyone occupied at playtime, whatever the problem Ronseal, in partnership with Timberline, is here to help."
This is, in my view, a very opportunistic, clever and low cost marketing scheme. Parents, children and entire communities have been very involved in getting it to go viral on both Facebook and the rest of the web.
Usually I discourage people from using Facebook's "Like" button, for various reasons. In this case I encourage you to do so because I am personally supporting one of my local schools: Murrayburn Primary School, Edinburgh.
If you are a Facebook user and would like to help Murrayburn Primary School, please go to the Ronseal UK Facebook page and "Like" it. Once you've done that, please also "Like" the picture of how Murrayburn Primary School's playground currently looks. (It's the third image in the album) This counts as a vote.
Please place your vote for Murrayburn Primary School as soon as you can, the voting closes on July 15th 2011 at midnight in the UK. Thanks in advance!
As usual, feel free to post comments/questions and Google +1 this article...
Here's the official speil from Ronseal UK:
"We have teamed up with the market leader in play equipment manufacturing, Timberline, to give one lucky primary school or nursery in the UK the ultimate playground makeover. If you don’t currently have an outdoor play area or think your play equipment is in need of attention, we want to hear from you. With hundreds of schools suffering as a result of Government spending cuts your current playground may be affected. Whether it is tired and outdated or there simply isn’t enough to keep everyone occupied at playtime, whatever the problem Ronseal, in partnership with Timberline, is here to help."
This is, in my view, a very opportunistic, clever and low cost marketing scheme. Parents, children and entire communities have been very involved in getting it to go viral on both Facebook and the rest of the web.
Usually I discourage people from using Facebook's "Like" button, for various reasons. In this case I encourage you to do so because I am personally supporting one of my local schools: Murrayburn Primary School, Edinburgh.
Please place your vote for Murrayburn Primary School as soon as you can, the voting closes on July 15th 2011 at midnight in the UK. Thanks in advance!
As usual, feel free to post comments/questions and Google +1 this article...